I find Fox, Sony, and Warner Bros thrashing around in their attempts to follow up Marvel quite mesmerizing. Mostly the way they palm it off as no big deal, when the Marvel Movie universe is probably the most coherent large film franchise in history.
Yeah it has ups and downs, but does it have ups and downs like the James Bond franchise? Or like Disney films?
Its especially weird that instead of Fox and Sony wanting to jump ON the Marvel bandwagon, they want to construct their own.
At this point, I'd say that Marvel is way out in front, Fox has a chance with the X-Men and the Fantastic Four, Warner/DC I'm anticipating spectacular failure and Sony just have no hope at all (but will keep churning out Spider-Garbage to hold on to the rights forever).